FOR IMMEDIATE RELEASE:

Contact Info:

Courtney Chyrchel

Lucie Pisinger

877.259.2244

ROYAL HINEY DEBUTS BABY SKINCARE COLLECTION AT IECSC
Las Vegas Show Provides Platform for National Launch

Murrieta, CA – July 11, 2009 – Royal Hiney Baby Care made a splash with its debut at the IESCS show in Las Vegas. Founders Courtney Chyrchel and Lucie Pisinger are excited about the reaction at the show. “We’ve been developing this line for a few years, and to finally launch in a market of our peers to such positive response is very satisfying” said Courtney. “We look forward to supporting our new customers and developing relationships with the distributors and retailers who expressed interest in working with us.”

Courtney and Lucie have been friends and business partners for over 10 years. They’re currently owners of their second San Diego salon Luco Hair and Skin as well as the Luco Hair Care line. This newest venture was inspired by the arrival of Courtney’s daughter Piper. “When Piper was born, I couldn’t find products with the whimsy and personality that I thought were best for a child’s bathroom. I turned to my esthetician partner Lucie and we decided to create our own line and bring them to market for others to enjoy. The reaction customers had to the products in Luco and other local salons was so inspiring we couldn’t wait to get to the Vegas show.”
Royal Hiney’s products are bright and colorful and the hilarious characters inspire smiles and laughter, but the science is serious. “Our naturally based formulas are safe and gentle yet effective” according to Lucie. “We took great care in working with our scientists to deliver the best possible product for babies and expectant mothers that are sulfate-free and hypoallergenic”.

Royal Hiney has a unique brand concept from the packaging/design to the creative messaging. “The British inspired theme and humor of course is targeted to mothers, and the characters were created to demonstrate the product’s purpose as well as give kids an image they could relate with” says Courtney. “I think mothers today have a more contemporary attitude and appreciate a hip and edgy concept in their products.”

The centerpiece of the collection is the Gift Box, a folding plaid and checkerboard keepsake box with 3 Royal Hiney products…the Baby Posh Wash head-to-toe body wash, Royal Crackle Spackle diaper rash cream, and Baby Body Butter moisturizing lotion…the newborn essentials. There are 3 additional products to complete the collection; Ouchie Grouchie Ointment, an all-purpose boo-boo treatment, Cheeky Monkey Gel, a cherry flavored numbing gel, and of course God Save the Queen anti-stretch mark cream for the expectant mother.

For additional information, visit www.royalhiney.com